HINGHAM – The band Overnight, which played at Mad Love Music Festival on Sunday, Oct. 10 is an example of what makes the festival successful and why it continues.
Started in 2014 in memory of Dave Jodka, a Scituate resident who was killed by cancer, the festival at South Shore Music Conservatory helps raise money for a scholarship in his name to help aspiring South Shore high school musicians get the help they need to get off the ground.
“(The funding) pays for our band manager to listen to our songs and help us write things and play music,” said Cici Monarch, a Hingham High School junior and the lead singer of dream-pop band, Overnight. “It also paid for us to record in Allston at Mad Oak Studios, so we’ll be able to release an EP in a few months.”
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Monarch’s band was one of six at the festival, headlined by Dalton and the Sheriffs and featuring the Aldous Collins Band. The festival also had local food trucks, local beer and a kids zone with activities for younger kids like hair coloring.
The festival is in its seventh live iteration, pivoting to a digital experience last year because of COVID-19. The scholarship gives up-and-comers the help that Dave Jodka, an amateur musician that played several instruments, didn’t get as a kid.
The festival has also helped the Jodka family heal. Kathleen Jodka, the festival founder and Dave’s wife, said each of their four kids has talked to her this week about how the festival makes them feel loved.
“We really thought we were going do it one time only and the response from the community and friends and family and people we hadn’t even met yet was so incredible. It took on a life of it’s own,” said Kathleen Jodka. “What I love is that each year it grows a little deeper than it grows wider, which I’m really proud of.”
Kathleen Jodka says the festival is unique in that patrons can see the bands their money helps grow.
“Anybody that buys a ticket literally witnesses what their dollars are doing,” Kathleen Jodka said. “Here living, breathing, singing and rocking are your dollars.”
For volunteer Katy Gill, of Scituate, the festival is a great way to honor Dave Jodka’s memory.
“We all know Dave’s family and love being able to be a part of a community,” Gill said.
Ellen Nateua was in the crowd to watch Overnight, happy to support her friends.
“We love being able to experience the festival and watch our friends perform,” said Nateua.
The festival even had its own signature drinks, with Untold Brewing making a Mad Love India pale ale and Mad Love blackberry lemon seltzer from Barrel House Z in Weymouth.
Sarah Idieu contributed to this story.
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